Before anything else, what exactly is a Google Adwords Quality Score? In the simplest of terms, it’s what Google uses as its basis in measuring the relevance and quality of ads in its network and the minimum cost per click bid for Google and the search network. A lot of factors are taken into account to determine Quality Score. These include the clickthrough rate of the keyword on Google, and the relevance of the landing page, keyword, and ad text. So in effect, your position in the Google search results pages and the minimum cost per click of your keywords are largely affected by the Quality Score.
Below are some tips on how you can improve your Google Adwords Quality Score:
- lAs much as possible, tweak your ads so that they will only show to a targeted audience. This will naturally bring down the number of ad impressions but it will ultimately lead to a higher and improved clickthrough rate. You can accomplish this by filtering out your ads in terms of geography or day and night time, making use of specific search filters, and utilizing the negative keywords feature on Google Adwords.
- Write clear and attention-grabbing ad text so that more people will be enticed to click on them.
- Make use of targeted and long tail keywords and make sure these keywords are tightly binded to the ad text.
- The landing page or the website where those who click on the ad will be directed to must also be optimized, with good keyword density.
- Create ad groups that are tightly focused. This means ensuring that the keyword terms you use are directly similar and related to each other. An ad group should focus on a specific product or service.
- Review, add to, or edit your list of keyword terms. Try to identify those keywords who have very low clickthrough rates then get rid of them. Also eliminate those terms that have low quality scores and high conversion costs. Low clickthrough rates and high conversion costs are signs of a low quality experience.
- Point users to the right landing page. The landing pages you create for your ads have to be extremely relevant to the keywords on the ads. The content of the landing page should be as narrowly focused as possible.
- As we stated earlier, click through rate is a major consideration taken by Google in determining Quality Score. The higher your clickthrough rate, the better your Quality Score becomes. With that said, you should take all necessary measures to increase your clickthrough rates. Start by using value-related keywords in your ad text. The best examples of these value-related keywords are “discount”, “coupon”, “savings” and “sale”. If you can integrate these terms into your ads, then by all means do it.
- Think like a user or a viewer of your ad. If you are looking at your ad, would you click on it? If your answer is no, then go back to the drawing board and try to get things done the right way.
So long as you are familiar with the basics and the factors that Google take into consideration when determining Quality Score, success with your Google Adwords campaigns won’t be too difficult to achieve.